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The Divided Brain
  • Blog
  • About
  • Resources
  • Brand Value App
  • Keynote Speaker
  • Appearances
  • Contact

Travis Makes Money Podcast

Leave a Comment / Appearances / By plarche

Really had a great conversation with Travis Chappell, a veteran podcaster with over 1,000 episodes. His show focuses on empowering people to earn more money by interviewing everyday people who’ve found unique and unconventional paths to financial success. Listen here.

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WholeCEO Podcast

Leave a Comment / Appearances / By plarche

Hosted by Lisa G., bestselling author of The Boss Weight Loss. WholeCEO features conversations with industry leaders in business, wellness, fitness and mindset, exploring their personal journeys and insider secrets to being unstoppable. We had a great chat. Listen here.

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Your team isn’t resisting your strategy

Leave a Comment / Blog / By plarche

They are resisting the unknown. That is not a morale problem. It is a neuroscience problem. The Old Brain has one primary directive: keep you alive. For…

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Nobody Buys for the Reasons They Tell You

Leave a Comment / Blog / By plarche

A few years back, I watched a senior executive spend forty-five minutes explaining, with complete conviction, why his company chose a particular software…

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The Campaign That Worked for 20 Years Without Selling the Product

Leave a Comment / Blog / By plarche

When Ted first walked into my office, he had a list. Three pages, single-spaced. Hours of operation, service bays, certifications, brands he carried…

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Your Team Isn’t Resisting Strategy. It’s Resisting Uncertainty

Leave a Comment / Blog / By plarche

I have led change initiatives that worked and change initiatives that failed. The ones that failed were not poorly designed.

Your Team Isn’t Resisting Strategy. It’s Resisting Uncertainty Read More »

Why Framing Changes Decisions More Than Facts

Leave a Comment / Blog / By plarche

The numbers are the same. The outcome is identical. The only thing that changed was the sentence. Patients in a famous study were given information about a…

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How Social Proof Can Build Trust or Trigger Panic

Leave a Comment / Blog / By plarche

In March 2020, the S&P 500 lost roughly a third of its value in 33 days. Not because every company in America had suddenly become worthless.

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That Free Coffee at the Car Dealership Is Not Generosity

Leave a Comment / Blog / By plarche

You walk into the dealership. Before you’ve looked at a single car, someone hands you a coffee. It is a small gesture. Completely routine. The kind of…

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You’re Not Being Lied To. You’re Lying to Yourself.

Leave a Comment / Blog / By plarche

Nobody thinks of themselves as someone who lives in an information bubble. Every person who consumes exclusively one news source, or follows only voices…

You’re Not Being Lied To. You’re Lying to Yourself. Read More »

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