KEYNOTE SPEAKER | HUMAN BEHAVIOUR | DECISION-MAKING
Keynote on Human Behaviour, Decision-Making, and Branding
Decoding the Mind's Operating System for Leaders, Marketers and Organizations.
“You’ve Been Talking to the Wrong Brain.”
Most organizations rely on logic to persuade. But that is not how decisions are made.
People decide emotionally first, then justify with logic.
Paul’s keynotes break down the “Divided Brain.” The fast, emotional Old Brain and the slower, logical New Brain shape every decision your customers and teams make.
Paul Delivers Practical insights like
- How to influence decisions without sounding pushy
- Why logical pitches often fall flat—and what to say instead
- How to connect instantly by speaking to emotion first
- Practical tools that improve marketing, sales, and leadership
signature keynotes
Each keynote is based on practical lessons from The Divided Brain and can be tailored to your audience and objectives.
1. The Divided Brain in business
SALES & MARKETING
The "Aha!" Moment That Changes How You Sell Forever
THE INSIGHT
Your customer’s brain runs on two systems. The Old Brain is fast, emotional, and instinctive. The New Brain is slow, logical, and explains decisions after they are made. Most people are talking to the wrong one.
THE takeaway
A simple mental model your team will use immediately. Learn how to engage emotion first and logic second so your message lands where decisions are made and actually sticks.
2. The Brand Value Canvas
BRAND STRATEGY WORKSHOP
Turn Behavioural Science Into a One-Page Brand Strategy
THE INSIGHT
Value is not measured. It is perceived. The same product can feel completely different depending on context. Your brand is not what you sell. It is the story your customer tells before logic catches up.
THE takeaway
A hands-on framework your team can use immediately. Map customer needs, pains, and desires to clear brand responses, then define a focused Brand Promise that sets you apart.
3. Leadership with the Old Brain
leadership & culture
The Hidden Operating System of High-Performance Teams
THE INSIGHT
When you announce change, your team’s Old Brain reacts instantly. It does not hear opportunity. It hears threat. This is not resistance or politics. It is biology.
THE takeaway
Learn how to lead change in a way that works with human instinct. Use simple behavioural tools to reduce resistance, build trust, and move people forward without friction.
What Event Leaders are Saying
"Paul Larche delivered one of the most compelling presentations our club has hosted in years. His talk on The Divided Brain and the interplay between the Old Brain and New Brain, captured the room from the first minute. Paul had everyone fully engaged and leaning in. He made complex neuroscience feel practical and immediately usable. It was a standout talk and a true highlight."
"Paul delivered one of the most compelling talks we've had at our conference to date. Our participants were extremely engaged with this concept of the Divided Brain. So much take home value. People were talking about it all weekend."
Ideal For
- Leadership teams and executives
- Marketing and sales organizations
- Entrepreneurs and business owners
- Conferences and industry events
Add the Book to Your Event
Conference organizers can pair Paul’s session with copies of The Divided Brain for attendees. The book extends the value of the keynote and gives every person in the room a reference they will keep.
- Conference Edition: Discounted pricing for orders of 50 or more copies
- Speaker Gift Boxes: Personalized copies for VIP attendees and sponsors
Workshop Bundles: Custom workbook materials available for half-day format