KEYNOTE SPEAKER | AWARD-WINNING AUTHOR | ENTREPRENEUR
Why Smart People Make Irrational Decisions.
Decoding the Mind's Operating System for Leaders, Marketers and Organizations.
“You’ve Been Talking to the Wrong Brain.”
More information does not automatically create better judgment. Paul Larche helps audiences recognize the hidden forces shaping judgment, communication and choice, then gives them a practical framework for clearer thinking in an AI-shaped world.
The problem
The judgment problem every organization is facing
Leaders have more data than ever. Teams have more AI-generated options, summaries and recommendations. And yet capable people still defend poor choices, trust the wrong signals and choose the message that feels right over the one that looks best on paper.
Better decisions start when people understand what is really driving the decision.
signature keynote
Why Smart People Make Irrational Decisions
A memorable, practical session about judgment, persuasion, trust and the choices people struggle to explain.
Drawing from The Divided Brain, Paul uses real business stories, audience interaction and surprising examples to show why facts alone rarely move people, why confidence can outrun evidence and why communication can fail even when the logic is sound.
What your audience will see differently
- Why capable people make choices that conflict with their own goals.
- Why facts and better arguments often fail to change minds.
- How automatic assumptions shape leadership, communication and judgment.
- How to pause, challenge an initial reaction and choose more deliberately.
- How to communicate more effectively in an increasingly AI-driven world.
FORMATS
One flagship keynote, shaped for the room
30–60 minutes
Conference keynote
The flagship experience for general conference and association audiences.
45–90 minutes
Leadership session
A focused application for executives, leadership teams, sales or founders.
2–3 hours
Interactive workshop
Brand Value Canvas discovery and optional workbook materials.
What Event Leaders are Saying
"Paul Larche delivered one of the most compelling presentations our club has hosted in years. His talk on The Divided Brain and the interplay between the Old Brain and New Brain, captured the room from the first minute. Paul had everyone fully engaged and leaning in. He made complex neuroscience feel practical and immediately usable. It was a standout talk and a true highlight."
"Paul is an engaging speaker who manages to make his subject approachable and grounded in real-world experience, which is a rare feat. Paul's insights will be valuable for anyone who needs to negotiate with others, whether in the boardroom or at the kitchen table."
"Paul delivered one of the most compelling talks we've had at our conference to date. Our participants were extremely engaged with this concept of the Divided Brain. So much take home value. People were talking about it all weekend."
audience fit
For audiences that work with decisions
The keynote can be tailored to the audience and event objective while preserving one clear flagship idea.
Founders
Earn investor trust sooner
For entrepreneurs and startups building belief around unfamiliar ideas.
Leaders
Guide people through change
For teams navigating pressure, complexity and competing interpretations.
Marketers
Move beyond more information
For brands competing for attention, confidence and meaningful choice.
Sales teams
Understand why logic stalls
For organizations ready to move beyond feature-heavy persuasion.
Executives
Challenge automatic assumptions
For high-stakes strategy, judgment and decision-making.
Associations
Give the room a shared language
For conferences focused on leadership, innovation and growth.
Add the Award Winning Book to Your Event
Pair the keynote with copies of The Divided Brain so attendees leave with a practical reference for continued discussion.
- Conference Edition: Discounted pricing for orders of 50 or more copies
- Speaker Gift Boxes: Personalized copies for VIP attendees and sponsors
Workshop Bundles: Custom workbook materials available for half-day format
