KEYNOTE SPEAKER
You've Been Talking to the Wrong Brain
A framework your audience will use for the rest of their career.
Every decision your audience made today was driven by biology, not logic. Paul Larche spent 45 years in the arena learning exactly how that works, then distilled it into one powerful metaphor that compresses neuroscience and behavioral economics into something anyone can grasp in minutes. The Divided Brain is not a theory. It is a working model Paul built to teach his sales teams, staff, and agency clients. Your audience leaves with a new understanding of human behavior they will use in every pitch, every meeting, and every relationship from that day forward.
What your audience gets
A NEW LENS
The two-gear model of human decision-making. Once the audience sees it, they cannot un-see it. It rewires how they read every customer conversation, team meeting, and pitch.
Immediate Tools
The Old Brain filters applied to real problems they face Monday morning. Not theory. Not research citations. Practical applications they can act on before the conference ends.
Shared Language
Paul gives audiences vocabulary for behavior that was previously invisible. Leaders use it to align teams. Sales teams use it to close. Marketers use it to build campaigns that actually connect.
keynote topics
1
The Divided Brain
SALES & MARKETING
The "Aha!" Moment Metaphor That Changes How You Sell Forever
THE INSIGHT
Your customer's brain runs on two gears. The Old Brain is the engine, ancient, fast, and running on instinct, emotion, and survival. The New Brain is the dashboard, analytical, articulate, and very good at explaining decisions it didn't actually make. Most salespeople and marketers are talking to the dashboard. The engine already left the parking lot.
THE takeaway
Walk away with one unforgettable mental model, the Two Gears, and learn why the Old Brain doesn't just react, it remembers. Discover how to shift from automatic to manual, engaging emotion first and logic second, so your message lands where decisions are actually made and sticks long after the meeting ends.
2
The Brand Value Canvas
BRAND STRATEGY WORKSHOP
Turn Behavioural Science Into a One-Page Brand Strategy
THE INSIGHT
Value is not measured, it is perceived. The same coffee tastes different in a styrofoam cup than a ceramic mug. The same water costs six dollars at a luxury hotel and feels overpriced at a gas station. Your brand is not what you sell. It is the story your customer's Old Brain tells itself before the New Brain ever shows up to check the math.
THE takeaway
A hands-on walkthrough of the Brand Value Canvas, built on one core goal: crafting a Brand Promise that shifts both gears. You will map Customer Insights (Needs, Pains, and Desires) to Brand Responses (Solutions, Pain Relievers, and Rewards), then pressure-test your promise for the one thing most brands skip entirely: differentiation.
3
Leadership with the Old Brain
leadership & culture
The Hidden Operating System of High-Performance Teams
THE INSIGHT
When you announce change, your team's Old Brain gear kicks in before you finish the sentence. It doesn't hear "opportunity." It hears "threat." This is not stubbornness or politics. It is biology. The Old Brain perceives drastic change the same way it perceives physical danger: as something to survive, not embrace. The New Brain will eventually catch up and rationalize, but by then, the resistance is already running.
THE takeaway
Learn how leaders can use Nudging, the science of subtle steering, to shift the environment rather than fight the instinct. A nudge is not a shove. It is a tap on the shoulder. By designing choice architecture that works with the Old Brain's preference for familiarity, autonomy, and belonging, you can lower the threat response, bring people into the tribe, and lead transformation without grinding the gears.
What Organizers are Saying
"Paul Larche delivered one of the most compelling presentations our club has hosted in years. His talk on The Divided Brain and the interplay between the Old Brain and New Brain, captured the room from the first minute. Paul had everyone fully engaged and leaning in. He made complex neuroscience feel practical and immediately usable. It was a standout talk and a true highlight."
"Paul delivered one of the most compelling talks we've had at our conference to date. Our participants were extremely engaged with this concept of the Divided Brain. So much take home value. People were talking about it all weekend."
Who Books Paul
- Corporate Training and Development Programs
- Entrepreneur, Start-Ups, Investing Events
- Sales Conferences and Revenue Kickoffs
- Marketing and Brand Strategy Summits
- HR and People Leadership Conferences
- Executive Retreats and Strategy Sessions
- Professional Associations and Business Networks
- Technology and AI Events
Add the Book to Your Event
Conference organizers can pair Paul’s session with copies of The Divided Brain for attendees. The book extends the value of the keynote and gives every person in the room a reference they will keep.
- Conference Edition: Discounted pricing for orders of 50 or more copies
- Speaker Gift Boxes: Personalized copies for VIP attendees and sponsors
Workshop Bundles: Custom workbook materials available for half-day format