Paul joins host Calvin Schwartz to discuss the Old Brain and New Brain framework, how feelings shape decisions, and lessons from radio advertising and branding. Their conversation also touches on AI and its role in a changing communications landscape.
blog
Insights from The Divided Brain
Previous Posts from Paul
The Crowd Teaches the Brain What Feels Safe
17 August 2026
Your Attention Has a Weather System
10 August 2026
The Brand Is the Behaviour People Can Predict
6 August 2026
The Pattern Detector Needs a Pause
1 August 2026
Why Context Changes the Choice
27 July 2026
People Join the Story Before They Join the Argument
22 July 2026
Manual Mode Is a Skill, Not a Mood
12 July 2026
The Old Brain Does Not Think in Statistics
6 July 2026
A Practical Answer Can Still Miss the Question
2 July 2026
Attention Is Not the Same as Trust
26 June 2026
The Story We Tell to Protect Ourselves
19 June 2026
Confidence Is Contagious. So Is Doubt.
22 May 2026
A Confused Customer Is Not An Engaged Customer
21 May 2026
Trust Is Not a Claim. It Is a Pattern.
7 May 2026
Your Team Is Your First Audience
4 May 2026
Price Is Never Just a Number
24 April 2026
The Trust Tax of Inconsistency
21 April 2026