Manual Mode Is a Skill, Not a Mood
Manual mode is the trained pause between reaction and response. Learn how metacognition helps leaders notice and redirect emotional momentum.
The Old Brain Does Not Think in Statistics
The Old Brain spots patterns fast, but small samples can mislead. Learn how patternicity turns coincidence into strategy too quickly.
A Practical Answer Can Still Miss the Question
Practical answers can fail when people are asking emotional or social questions. Better communication begins by matching the mode before explaining more.
Attention Is Not the Same as Trust
Attention can win the glance, but trust is built when a brand reduces risk, creates clarity, and helps the customer feel safe enough to choose.
The Story We Tell to Protect Ourselves
Title: The Story the Brain Tells to Protect Itself SEO title: The Story the Brain Tells to Protect Itself Meta description: Cognitive dissonance can lead…
IN CLEAR FOCUS Podcast
It was a pleasure to join host Adrian Tennant on In Clear Focus, Bigeye’s marketing and advertising podcast, to discuss The Divided Brain. In the conversation, Adrian and I discuss decision-making, resistance to change, loss aversion, subconscious influence, and what marketers need to understand about the way people actually choose. Listen here: The Divided Brain with Paul Larche
The Brand Called You podcast
I was grateful to join Ashutosh Garg on The Brand Called You podcast. Ashutosh has built a remarkable career by doing what great entrepreneurs do: seeing where trust, access, and human need meet. From founding Guardian Pharmacy India to building The Brand Called You into a global platform for leadership conversations, his success has always
The Divided Brain Wins 2026 CANREADS Business / Finance / Marketing Award
I’m very pleased to share some good book news. The Divided Brain: Understanding Human Behaviour in Branding and Business has been named the winner of the 2026 CANREADS Business / Finance / Marketing Award. The CANREADS Awards received more than 400 submissions across categories, with the awards announced in connection with a recent Toronto gala/event. That
The Divided Brain Wins 2026 CANREADS Business / Finance / Marketing Award Read More »
Your Brand Promise Is Not What You Say. It Is What People Can Count On.
Most companies have a brand promise. Some call it a tagline. Some call it a positioning statement. Some bury it inside a brand platform, a customer…
Your Brand Promise Is Not What You Say. It Is What People Can Count On. Read More »
Small Business Pivots Podcast
I had a great conversation with Michael D. Morrison on his popular Small Business Pivots Podcast. With 140+ episodes and ranked in the top 10% of podcasts globally, Small Business Pivots drops every Wednesday, giving small business owners a trusted weekly resource to help them grow. Watch it here.