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The Divided Brain
  • Blog
  • About
  • Resources
  • Brand Value App
  • Keynote Speaker
  • Appearances
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Your Partner in Success Radio

Leave a Comment / Appearances / By plarche

It was a pleasure to be a guest on Denise Griffitts’ podcast, “Your Partner in Success Radio.” Her podcast stands tall among the global podcasting elite, ranking in the top 1.5% of the most popular podcasts worldwide. Recognized by INC. as one of the premier business podcasts, the credit for this achievement goes to the incredible lineup […]

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Speed Can Steal the Pause

Leave a Comment / Blog / By plarche

AI can shorten the distance between impulse and output. The reflective pause keeps speed from outrunning human judgment.

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Cooperation Needs a Memory

Leave a Comment / Blog / By plarche

Why durable cooperation needs memory, clear boundaries, proportionate consequences, and a credible path back after failure.

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The Question Beneath the Question

Leave a Comment / Blog / By plarche

Why accurate answers can miss when the audience is asking an emotional or identity question beneath the practical one.

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The First Feeling Becomes the Frame

Leave a Comment / Blog / By plarche

The first emotional read of a situation can become the frame that shapes every later fact, decision, and brand judgment.

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The Crowd Teaches the Brain What Feels Safe

Leave a Comment / Blog / By plarche

Social proof works because visible confidence and belonging cues lower the emotional risk of choosing, not only because they add evidence.

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Your Attention Has a Weather System

Leave a Comment / Blog / By plarche

Attention is not a switch. Learn why emotional state, pressure, and safety shape whether people are available to a brand message.

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The Brand Is the Behaviour People Can Predict

Leave a Comment / Blog / By plarche

Brand trust grows when customers can predict how an organization will behave across repeated moments, not only what it promises.

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The Pattern Detector Needs a Pause

Leave a Comment / Blog / By plarche

Pattern detection helps humans move quickly, but modern information overload can make weak signals feel certain. The pause matters.

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Why Context Changes the Choice

Leave a Comment / Blog / By plarche

Paul Larche discusses The Divided Brain, context, familiarity, decision-making, trust, consumer behaviour and branding on The Brian Crombie Hour.

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