Manual Mode Is a Skill, Not a Mood
Manual mode is the trained pause between reaction and response. Learn how metacognition helps leaders notice and redirect emotional momentum.
12 July 2026
insights
From Paul Larche and The Divided Brain
These posts and blog articles explore the forces that really shape human behaviour, especially in business, branding, and leadership. Using the Old Brain/New Brain framework from The Divided Brain, I break down why people decide the way they do, and how that understanding can help you communicate with more clarity, influence, and impact.
The Old Brain Does Not Think in Statistics
The Old Brain spots patterns fast, but small samples can mislead. Learn how patternicity turns coincidence into strategy too quickly.
6 July 2026
A Practical Answer Can Still Miss the Question
Practical answers can fail when people are asking emotional or social questions. Better communication begins by matching the mode before explaining more.
2 July 2026
Attention Is Not the Same as Trust
Attention can win the glance, but trust is built when a brand reduces risk, creates clarity, and helps the customer feel safe enough to choose.
26 June 2026
The Story We Tell to Protect Ourselves
Title: The Story the Brain Tells to Protect Itself SEO title: The Story the Brain Tells to Protect Itself Meta description: Cognitive dissonance can lead…
19 June 2026
The Divided Brain Wins 2026 CANREADS Business / Finance / Marketing Award
I’m very pleased to share some good book news. The Divided Brain: Understanding Human Behaviour in Branding and Business has been named the winner of the 2026 CANREADS Business / Finance / Marketing Award. The CANREADS Awards received more than 400
10 June 2026
Your Brand Promise Is Not What You Say. It Is What People Can Count On.
Most companies have a brand promise. Some call it a tagline. Some call it a positioning statement. Some bury it inside a brand platform, a customer…
3 June 2026
Confidence Is Contagious. So Is Doubt.
Customers borrow confidence from brands. Clear, steady, coherent brands reduce doubt and make decisions feel safer to make.
22 May 2026
A Confused Customer Is Not An Engaged Customer
Brand clarity is not cosmetic. It reduces mental effort, lowers perceived risk, and helps customers feel confident enough to choose.
21 May 2026
Trust Is Not a Claim. It Is a Pattern.
Trust is not created by slogans. It is built through repeated behaviours that prove a brand promise is real.
7 May 2026