When Music Is Abundant, Origin Becomes Part of the Value
Universal Music Group has sued DistroKid, according to Billboard and same-day industry coverage. The suit alleges that the distributor flooded streaming pl
5 October 2026
insights
From Paul Larche and The Divided Brain
These posts and blog articles explore the forces that really shape human behaviour, especially in business, branding, and leadership. Using the Old Brain/New Brain framework from The Divided Brain, I break down why people decide the way they do, and how that understanding can help you communicate with more clarity, influence, and impact.
Radio Was My Laboratory
Paul Larche explains how immediate feedback in radio revealed why logical advertising can fail and human stories move people to act.
3 October 2026
The Old Brain Hates Friction
A Rogers Apple Watch activation took hours of calls, a store visit and a ticket, then 30 seconds to fix. What customer effort says about a brand.
30 September 2026
The Press Secretary Owns 37 Guitars
Paul Larche uses his 37-guitar confession to explain how the New Brain can build logical stories around decisions that began with emotion.
28 September 2026
The Upgrade Stops Feeling Like an Upgrade
Novelty fades and expectations reset. Durable brand value still makes life easier, more capable, or more rewarding after the first excitement passes.
25 September 2026
When Recording the Concert Competes With the Concert
Why filming an entire concert can compete with living it, and why taking a photo or short video may still deepen attention without taking over the experience.
20 September 2026
Customers Cast Your Brand Before They Compare It
Customers often assign a brand a role before comparing its claims. The strongest brands earn that role through clear, consistent behaviour.
11 September 2026
Speed Can Steal the Pause
AI can shorten the distance between impulse and output. The reflective pause keeps speed from outrunning human judgment.
4 September 2026
Cooperation Needs a Memory
Why durable cooperation needs memory, clear boundaries, proportionate consequences, and a credible path back after failure.
31 August 2026
The Question Beneath the Question
Why accurate answers can miss when the audience is asking an emotional or identity question beneath the practical one.
27 August 2026