These posts and blog articles explore the forces that really shape human behaviour, especially in business, branding, and leadership. Using the Old Brain/New Brain framework from The Divided Brain, I break down why people decide the way they do, and how that understanding can help you communicate with more clarity, influence, and impact.
Most leaders do not lose the room because their ideas are weak. They lose it because they open like lawyers instead of humans. They begin with the agenda. Then the credentials. Then the context slides. It is logical, organized, and
Elon Musk and Jensen Huang use first principles thinking to make better decisions. The behavioral science explains why it works, and why most people can’t do it.
They are resisting the unknown. That is not a morale problem. It is a neuroscience problem. The Old Brain has one primary directive: keep you alive. For…
A few years back, I watched a senior executive spend forty-five minutes explaining, with complete conviction, why his company chose a particular software…
When Ted first walked into my office, he had a list. Three pages, single-spaced. Hours of operation, service bays, certifications, brands he carried…
I have led change initiatives that worked and change initiatives that failed. The ones that failed were not poorly designed.
The numbers are the same. The outcome is identical. The only thing that changed was the sentence. Patients in a famous study were given information about a…
In March 2020, the S&P 500 lost roughly a third of its value in 33 days. Not because every company in America had suddenly become worthless.
You walk into the dealership. Before you’ve looked at a single car, someone hands you a coffee. It is a small gesture. Completely routine. The kind of…
Nobody thinks of themselves as someone who lives in an information bubble. Every person who consumes exclusively one news source, or follows only voices…
