Why Context Changes the Choice
Paul Larche discusses The Divided Brain, context, familiarity, decision-making, trust, consumer behaviour and branding on The Brian Crombie Hour.
Conversations with Calvin: We the SpecIEs
Paul joins host Calvin Schwartz to discuss the Old Brain and New Brain framework, how feelings shape decisions, and lessons from radio advertising and branding. Their conversation also touches on AI and its role in a changing communications landscape. Watch the conversation on YouTube here.
People Join the Story Before They Join the Argument
People do not only ask if an idea is true. They ask what joining it says about identity, belonging, and the story they want to live in.
People Join the Story Before They Join the Argument Read More »
Manual Mode Is a Skill, Not a Mood
Manual mode is the trained pause between reaction and response. Learn how metacognition helps leaders notice and redirect emotional momentum.
The Old Brain Does Not Think in Statistics
The Old Brain spots patterns fast, but small samples can mislead. Learn how patternicity turns coincidence into strategy too quickly.
A Practical Answer Can Still Miss the Question
Practical answers can fail when people are asking emotional or social questions. Better communication begins by matching the mode before explaining more.
Attention Is Not the Same as Trust
Attention can win the glance, but trust is built when a brand reduces risk, creates clarity, and helps the customer feel safe enough to choose.
The Story We Tell to Protect Ourselves
Title: The Story the Brain Tells to Protect Itself SEO title: The Story the Brain Tells to Protect Itself Meta description: Cognitive dissonance can lead…
IN CLEAR FOCUS Podcast
It was a pleasure to join host Adrian Tennant on In Clear Focus, Bigeye’s marketing and advertising podcast, to discuss The Divided Brain. In the conversation, Adrian and I discuss decision-making, resistance to change, loss aversion, subconscious influence, and what marketers need to understand about the way people actually choose. Listen here: The Divided Brain with Paul Larche
The Brand Called You podcast
I was grateful to join Ashutosh Garg on The Brand Called You podcast. Ashutosh has built a remarkable career by doing what great entrepreneurs do: seeing where trust, access, and human need meet. From founding Guardian Pharmacy India to building The Brand Called You into a global platform for leadership conversations, his success has always