Speed Can Steal the Pause
AI can shorten the distance between impulse and output. The reflective pause keeps speed from outrunning human judgment.
Cooperation Needs a Memory
Why durable cooperation needs memory, clear boundaries, proportionate consequences, and a credible path back after failure.
The Question Beneath the Question
Why accurate answers can miss when the audience is asking an emotional or identity question beneath the practical one.
The First Feeling Becomes the Frame
The first emotional read of a situation can become the frame that shapes every later fact, decision, and brand judgment.
The Crowd Teaches the Brain What Feels Safe
Social proof works because visible confidence and belonging cues lower the emotional risk of choosing, not only because they add evidence.
Your Attention Has a Weather System
Attention is not a switch. Learn why emotional state, pressure, and safety shape whether people are available to a brand message.
The Brand Is the Behaviour People Can Predict
Brand trust grows when customers can predict how an organization will behave across repeated moments, not only what it promises.
The Pattern Detector Needs a Pause
Pattern detection helps humans move quickly, but modern information overload can make weak signals feel certain. The pause matters.
Why Context Changes the Choice
Paul Larche discusses The Divided Brain, context, familiarity, decision-making, trust, consumer behaviour and branding on The Brian Crombie Hour.
Conversations with Calvin: We the SpecIEs
Paul joins host Calvin Schwartz to discuss the Old Brain and New Brain framework, how feelings shape decisions, and lessons from radio advertising and branding. Their conversation also touches on AI and its role in a changing communications landscape. Watch the conversation on YouTube here.