The study is deceptively simple. Researchers set up a tasting booth at a grocery store and offered shoppers samples of jam.
More Options Mean Fewer Sales. Here’s the Counterintuitive Proof. Read More »
Billions of dollars in market research rest on one faulty assumption. The assumption is that if you ask people what they want, they can tell you accurately.
Stop Asking Your Customers What They Want. They Don’t Know. Read More »
Think about the 1984 Super Bowl commercial. A woman in an orange athletic uniform runs through a grey corridor pursued by stormtroopers.
Apple Has Been Four Companies. Here’s Why That Worked. Read More »
Thrilled to be featured in Authority Magazine, sharing insights from The Divided Brain on human behaviour in branding and business. The piece covers how leaders and marketers can tap into the emotional drivers behind customer decisions. Click HERE to read it!
The prospect said they needed more time to think. You ran the debrief in your head afterward. Was the price too high? Was the proposal unclear? Did a…
In 2009, Tropicana decided it was time for a fresh look. The brand had been around for decades. The packaging was familiar, orange with a straw…
The $65 Million Orange Juice Mistake Brands Still Repeat Read More »
Picture yourself browsing online late at night. You have been looking at something for a few days, maybe a course, a piece of equipment, a travel deal.
That Limited Time Offer Is Not Selling You a Product Read More »
I joined host Nav Nanwa on CBC Ontario Morning to discuss The Divided Brain and how understanding the emotional and rational sides of the mind applies to branding, business, and everyday decision-making. Listen here.
Hosted by Audley Stephenson, speaker, writer, and Commissioner of the National Basketball League of Canada. The Audacious Living Podcast features thought-provoking conversations with top performers in business, media, sports, and lifestyle. Audley and I explored the neuroscience of branding, emotional intelligence in marketing, and the Old Brain/New Brain dynamic from The Divided Brain. Listen here.
Hosted by Michael Wall (aka Meisterkhan). Too Opinionated is a pop culture and interview podcast that airs in 90 countries and ranks in the top 100 globally, featuring conversations with authors, actors, entrepreneurs, and industry insiders. I joined Michael for a wide-ranging conversation about The Divided Brain and the hidden forces behind how we make
