The Sale You Lost Was About Friction, Not Price
The prospect said they needed more time to think. You ran the debrief in your head afterward. Was the price too high? Was the proposal unclear? Did a…
The $65 Million Orange Juice Mistake Brands Still Repeat
In 2009, Tropicana decided it was time for a fresh look. The brand had been around for decades. The packaging was familiar, orange with a straw…
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That Limited Time Offer Is Not Selling You a Product
Picture yourself browsing online late at night. You have been looking at something for a few days, maybe a course, a piece of equipment, a travel deal.
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CBC Ontario Morning
I joined host Nav Nanwa on CBC Ontario Morning to discuss The Divided Brain and how understanding the emotional and rational sides of the mind applies to branding, business, and everyday decision-making. Listen here.
The Audacious Living Podcast
Hosted by Audley Stephenson, speaker, writer, and Commissioner of the National Basketball League of Canada. The Audacious Living Podcast features thought-provoking conversations with top performers in business, media, sports, and lifestyle. Audley and I explored the neuroscience of branding, emotional intelligence in marketing, and the Old Brain/New Brain dynamic from The Divided Brain. Listen here.
Too Opinionated Podcast
Hosted by Michael Wall (aka Meisterkhan). Too Opinionated is a pop culture and interview podcast that airs in 90 countries and ranks in the top 100 globally, featuring conversations with authors, actors, entrepreneurs, and industry insiders. I joined Michael for a wide-ranging conversation about The Divided Brain and the hidden forces behind how we make
GTA Weekly Magazine
I was honoured to be featured in GTA Weekly Magazine about the launch of The Divided Brain. Read here.
Why the New Brain Isn’t in Charge
I have a confession to make about a watch. A few years ago, I bought a Rolex. And for about three weeks after, I had an explanation ready for anyone who…