Why Context Changes the Choice
Paul Larche discusses The Divided Brain, context, familiarity, decision-making, trust, consumer behaviour and branding on The Brian Crombie Hour.
Paul Larche
The Divided Brain Wins 2026 CANREADS Business / Finance / Marketing Award
I’m very pleased to share some good book news. The Divided Brain: Understanding Human Behaviour in Branding and Business has been named the winner of the 2026 CANREADS Business / Finance / Marketing Award. The CANREADS Awards received more than 400 submissions across categories, with the awards announced in connection with a recent Toronto gala/event. That
The Divided Brain Wins 2026 CANREADS Business / Finance / Marketing Award Read More »