Cooperation Needs a Memory
Why durable cooperation needs memory, clear boundaries, proportionate consequences, and a credible path back after failure.
Leadership
Why Context Changes the Choice
Paul Larche discusses The Divided Brain, context, familiarity, decision-making, trust, consumer behaviour and branding on The Brian Crombie Hour.
Manual Mode Is a Skill, Not a Mood
Manual mode is the trained pause between reaction and response. Learn how metacognition helps leaders notice and redirect emotional momentum.
The Divided Brain Wins 2026 CANREADS Business / Finance / Marketing Award
I’m very pleased to share some good book news. The Divided Brain: Understanding Human Behaviour in Branding and Business has been named the winner of the 2026 CANREADS Business / Finance / Marketing Award. The CANREADS Awards received more than 400 submissions across categories, with the awards announced in connection with a recent Toronto gala/event. That
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Trust Is Not a Claim. It Is a Pattern.
Trust is not created by slogans. It is built through repeated behaviours that prove a brand promise is real.
Why most leaders lose the room in the first five minutes
Most leaders do not lose the room because their ideas are weak. They lose it because they open like lawyers instead of humans. They begin with the agenda. Then the credentials. Then the context slides. It is logical, organized, and usually dead on arrival. Why? Because in the first five minutes the audience is not
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Why First Principles Thinking Works (And Why Your Brain Hates It)
Elon Musk and Jensen Huang use first principles thinking to make better decisions. The behavioral science explains why it works, and why most people can’t do it.
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Your team isn’t resisting your strategy
They are resisting the unknown. That is not a morale problem. It is a neuroscience problem. The Old Brain has one primary directive: keep you alive. For…
Your Team Isn’t Resisting Strategy. It’s Resisting Uncertainty
I have led change initiatives that worked and change initiatives that failed. The ones that failed were not poorly designed.
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Why Framing Changes Decisions More Than Facts
The numbers are the same. The outcome is identical. The only thing that changed was the sentence. Patients in a famous study were given information about a…