Sales POP! Podcasts
Hosted by John Golden. Sales POP! offers short, insightful episodes featuring top global thought leaders on sales, marketing, and leadership excellence. Listen here.
Travis Makes Money Podcast
Really had a great conversation with Travis Chappell, a veteran podcaster with over 1,000 episodes. His show focuses on empowering people to earn more money by interviewing everyday people who’ve found unique and unconventional paths to financial success. Listen here.
WholeCEO Podcast
Hosted by Lisa G., bestselling author of The Boss Weight Loss. WholeCEO features conversations with industry leaders in business, wellness, fitness and mindset, exploring their personal journeys and insider secrets to being unstoppable. We had a great chat. Listen here.
Your team isn’t resisting your strategy
They are resisting the unknown. That is not a morale problem. It is a neuroscience problem. The Old Brain has one primary directive: keep you alive. For…
Nobody Buys for the Reasons They Tell You
A few years back, I watched a senior executive spend forty-five minutes explaining, with complete conviction, why his company chose a particular software…
The Campaign That Worked for 20 Years Without Selling the Product
When Ted first walked into my office, he had a list. Three pages, single-spaced. Hours of operation, service bays, certifications, brands he carried…
The Campaign That Worked for 20 Years Without Selling the Product Read More »
Your Team Isn’t Resisting Strategy. It’s Resisting Uncertainty
I have led change initiatives that worked and change initiatives that failed. The ones that failed were not poorly designed.
Your Team Isn’t Resisting Strategy. It’s Resisting Uncertainty Read More »
Why Framing Changes Decisions More Than Facts
The numbers are the same. The outcome is identical. The only thing that changed was the sentence. Patients in a famous study were given information about a…
How Social Proof Can Build Trust or Trigger Panic
In March 2020, the S&P 500 lost roughly a third of its value in 33 days. Not because every company in America had suddenly become worthless.
How Social Proof Can Build Trust or Trigger Panic Read More »
That Free Coffee at the Car Dealership Is Not Generosity
You walk into the dealership. Before you’ve looked at a single car, someone hands you a coffee. It is a small gesture. Completely routine. The kind of…
That Free Coffee at the Car Dealership Is Not Generosity Read More »