Tools from Divided Brain
Download practical tools and visual frameworks you can use immediately in marketing, leadership, and decision-making. For personal use only.
These tools are built from the ideas in The Divided Brain. Each one is designed to help you apply the concepts quickly in real-world situations, whether you are building a brand, leading a team, or improving how you communicate.
Divided Brain Features
👉 A side-by-side breakdown of the Old Brain and New Brain and how they influence behaviour.
new/old brain evolution
👉 A visual timeline of when the two systems developed.
Errors in Thinking
👉 Common cognitive traps that influence decisions without people realizing it.
Archetypes
👉 A framework for understanding emotional drivers behind brands and behaviour.
Critical Thinking
👉 A practical checklist to slow down thinking, challenge assumptions, and make better decisions under pressure.
Neurotransmitters
👉 A simple guide to the brain chemistry that influence behaviour, motivation, and decision-making.
#1 Hits Table
👉 Hit songs using the same chord structure is why the Old Brain likes familiarity.
Brand Value Canvas PDF
👉 Print a large version of this for brainstorming with your team.
Want to go Deeper?
These tools are just the starting point. The full framework is explained in The Divided Brain, or can be brought to your team through a keynote or workshop.