I was honoured to be featured in GTA Weekly Magazine about the launch of The Divided Brain. Read here.
Trust Is Not a Claim. It Is a Pattern.
7 May 2026
blog
Insights from The Divided Brain
Previous Posts from Paul
Your Team Is Your First Audience
4 May 2026
Price Is Never Just a Number
24 April 2026
The Trust Tax of Inconsistency
21 April 2026
Why most leaders lose the room in the first five minutes
12 April 2026
Your team isn’t resisting your strategy
7 December 2025
Nobody Buys for the Reasons They Tell You
27 November 2025
The Campaign That Worked for 20 Years Without Selling the Product
24 November 2025
Your Team Isn’t Resisting Strategy. It’s Resisting Uncertainty
20 November 2025
Why Framing Changes Decisions More Than Facts
16 November 2025
How Social Proof Can Build Trust or Trigger Panic
11 November 2025
That Free Coffee at the Car Dealership Is Not Generosity
7 November 2025
You’re Not Being Lied To. You’re Lying to Yourself.
7 November 2025
The First Number Always Wins. Here’s Why.
2 November 2025
Nobody Wants to Be First. The Old Brain Wants to Be Next.
25 October 2025
Why Some Brands Get Ignored at First Glance
20 October 2025
Why Customers Decide to Trust You Before You Speak
15 October 2025