I was honoured to be featured in GTA Weekly Magazine about the launch of The Divided Brain. Read here.
Changing Your Mind Should Not Cost Your Identity
20 October 2026
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Insights from The Divided Brain
Previous Posts from Paul
Uncertainty Makes Every Choice Feel More Expensive
14 October 2026
When Music Is Abundant, Origin Becomes Part of the Value
5 October 2026
Radio Was My Laboratory
3 October 2026
The Old Brain Hates Friction
30 September 2026
The Press Secretary Owns 37 Guitars
28 September 2026
The Upgrade Stops Feeling Like an Upgrade
25 September 2026
When Recording the Concert Competes With the Concert
20 September 2026
Customers Cast Your Brand Before They Compare It
11 September 2026
Speed Can Steal the Pause
4 September 2026
Cooperation Needs a Memory
31 August 2026
The Question Beneath the Question
27 August 2026
The First Feeling Becomes the Frame
20 August 2026
The Crowd Teaches the Brain What Feels Safe
17 August 2026
Your Attention Has a Weather System
10 August 2026
The Brand Is the Behaviour People Can Predict
6 August 2026
The Pattern Detector Needs a Pause
1 August 2026
Why Context Changes the Choice
27 July 2026
People Join the Story Before They Join the Argument
22 July 2026
Manual Mode Is a Skill, Not a Mood
12 July 2026